To the enterprise value specialists at Cebiass, the COVID-19 situation in our country and in the world has brought forth the importance of a new standard of conduct for every human being on the planet.

“We are all in this together. As a household, as a neighborhood, as a community, as a city, as a country, as a continent and as a planet,” said Tom Fochtman, Ceibass CEO. “The first thing we have to do is recognize that every one in the world matters, just like I do. Just like you do. It is so easy to turn inward and only think about ourselves in situations like this. As global citizens we have an obligation to each other, to do what we can to reduce the consequences of COVID-19. It’s in all of our best interests.”

So what does this mean for lawn & landscape business owners?

“Do your best to meet all the protocols of your local situation. Take extremely good care of your employees. Keep them safe. Listen to their needs. Work with them to come up with solutions as they deal with the difficult situations that are coming. Be patient. Be open. Be kind. Be gentle. Be flexible. Your employees matter like you matter,” added Tom. “And remember, this is not like the crisis we faced in 2008. The fundamentals are better. Balance sheets are better. Banks are stable and the government is helping to bolster the economy. I celebrate the global citizens of the lawn & landscape industry who are helping to take care of everyone – locally and globally – with their thoughts and actions. Thank you for meeting the new requirements of being a global citizen.”