4 Basic Questions to Get You Started
What makes you different and better?
What makes you uncommon?
Raise: What factors should be raised well above the industry’s standard?
Eliminate: Which factors that the industry has long competed on should be eliminated?
Reduce: Which factors should be reduced well below the industry’s standard?
Create: Which factors should be created that the industry has never offered?
The answers to questions like these are the first steps to creating an excellent and enduring business and they form the bedrock for a competitive yearly strategy.