The enterprise value specialists at Ceibass know that nothing is more important to the owner of a lawn and landscape business then their employees and customers. And while much has been written in Ceibass blogs about selecting, retaining, nurturing, and engaging employees not enough has been said about taking care of customers.

“It’s Valentine’s Day and it is a reminder to all of us to make sure our customer love and appreciation is on full display,” said Tom Fochtman, Ceibass CEO. “Customer appreciation is so, so important because it impacts customer satisfaction and customers will reward a business with brand loyalty when they feel taken care of and treasured. Research also shows that when customers feel appreciated, they are more willing to pay a premium and spend more … increasing the lifetime value of the customer.”

So, what can you do to demonstrate your customer love? The team at Ceibass made these suggestions:

  • Handwritten notes of appreciation
  • Holiday cards
  • Personal phone calls of appreciation
  • Gifts, discounts, special extras
  • Photos of your work on their property
  • Notes about how you are taking care of the planet on their behalf
  • Send a book or a podcast of interest
  • Send them a link of something cool or noteworthy
  • Coupons or discounts on special marginal offers
  • A donation to their favorite charity
  • Seek their feedback and input
  • Birthday cards
  • Pick an unusual “National _______ Day” and send along a special surprise
  • Feature them online in some way if it is appropriate
  • Follow their social media and respond
  • Free upgrades
  • Solicit their feedback
  • Create a charitable giving program
  • Say thank you, often
  • Keep providing excellent customer service and follow-up


“And be sure to extend your love to your employees,” added Tom. “When employees feel appreciated, they will take better care of your customers. Spread the love, pay it forward and have a wonderful Valentine’s Day.”