Even when thinking and speculating about the upcoming Super Bowl the enterprise value specialists at Ceibass cannot help but take a business perspective on the game.

“The primary reason the Super Bowl is so great is that it’s the only major professional team sport with a single-elimination playoff system. All the other major sports crown champs after a team wins four games in a best-of-seven series. The Super Bowl is do-or-die, winner takes all. There is incredible urgency and focus,” said Tom Fochtman, Ceibass CEO. “Imagine if you could run a lawn and landscape business with that same urgency, velocity, and focus. You’d crush it.”

What would you do differently? The team at Ceibass speculated about what actions a business owner would move towards and what actions they would move away from:


  • Hiring only the best – build strategically but also have a “win now” attitude
  • Knowing where they compete successfully and where they don’t
  • Replacing average players
  • Being strategic
  • Keeping costs low and margins high
  • Using the latest technology to produce competitive advantage
  • Fulfilling financial objectives
  • Taking full advantage of opportunities
  • Being in the best daily practices – like implementing a daily huddle. NFL teams have a quick meeting after every play!
  • Acting right now and not waiting
  • Always building a better team
  • Increasing revenues and producing new sources of revenues
  • Producing high returns quickly

Away From

  • Accepting distractions or being distracted by unimportant things
  • Tolerating mediocre performance at all levels
  • Ineffective tools and practices
  • Producing and accepting high costs
  • Not getting good teachers, coaches
  • Acting head-down and butt-up
  • Being too busy to deal with things
  • Not planning for and anticipating the competition
  • Failing to take on the obligations necessary to be successful
  • Not adapting fast enough
  • Getting too fat and satisfied
  • Not having a strong plan of action

Good luck to both Cincinnati and LA. Let’s hope for a good game. And don’t miss the halftime show with Dr. Dre, Snoop Dogg, EminemMary J. Blige, and Kendrick Lamar. And remember that country singer Mickey Guyton will perform the national anthem, while R&B singer Jhené Aiko will perform “America the Beautiful” and gospel duo Mary Mary will sing “Lift Every Voice and Sing” prior to the game. Have a Super Bowl.