The enterprise value specialists at Ceibass love this time of year as two seemingly unrelated events begin at the around the same time —the springtime surge in lawn and landscape activity and the NCAA March Madness basketball tournament.
“Both events are marked by a surge of activity and demand. For lawn and landscape companies, spring is a time when customers are eager to spruce up their outdoor spaces with new flowers, shrubs, and trees. This creates a lot of demand and companies must work hard to keep up with the increased workload,” said Tom Fochtman, Ceibass CEO. “Similarly, the March Madness college basketball tournament is a time when fans across the country go crazy following their favorite teams and trying to keep up with the fast-paced, unpredictable action on the court. This creates a lot of demand for media coverage, as well as merchandise and tickets for the games themselves”
As lovers of both events the Ceibass team brought forth additional parallels:
- A strong sense of competition.
For lawn and landscape companies, the planting season represents a time when they must compete with other companies for business and strive to deliver the best possible service to their customers. In the case of the March Madness tournament, teams must compete against one another for the ultimate prize of winning the championship.
- The importance of preparation.
In both cases, success depends on careful planning, organization, and attention to detail. Lawn and landscape companies must plan out their spring planting projects carefully, taking into account factors like route density, staffing, contracts and dealing with foul weather. Similarly, college basketball teams must prepare carefully for each game, studying their opponents’ strengths and weaknesses and developing strategies to give them the best chance of winning.
In the case of lawn and landscape companies, unpredictable weather conditions can make it difficult to plan and execute planting projects. For college basketball teams, the unpredictability lies in the fact that any team can win on any given day, regardless of their seed or ranking.
- Opportunities for growth and development.
For lawn and landscape companies, the spring planting season represents a time when they can learn new techniques, expand their services, and build their reputations as experts in their field. Similarly, college basketball teams have the opportunity to develop their skills, improve their teamwork, and showcase their talents on a national stage.
- Delight in the madness.
Spring is in the air. Business is about to bloom. Revenues are revving up. Upsets are about happen. Cinderellas are emerging. Life is good. Enjoy.