The enterprise value specialists at Ceibass want to remind all lawn and landscape professionals that April is National Lawn Care Month.

“Use National Lawn Care Month as a springboard to not only grow your business but also strengthen community ties, demonstrate your expertise, and highlight your dedication to creating healthy, sustainable outdoor environments,” said Tom Fochtman, Ceibass CEO.

The team at Ceibass got together and brainstormed several ideas to make the most of this month:

  • Educational Workshops and Seminars: Host free or low-cost workshops for the community on lawn care basics, sustainable landscaping practices, and DIY garden projects. This positions your company as a knowledgeable and helpful industry leader while providing valuable information to potential clients.
  • Social Media Campaigns: Leverage social media platforms to share daily tips on lawn care, interesting facts about the benefits of well-maintained lawns, and before-and-after project photos. Use hashtags related to National Lawn Care Month to increase visibility and engage with a broader audience.
  • Community Service Projects: Organize or participate in community beautification projects, such as planting flowers in public spaces or offering free lawn care services to a local non-profit organization. These activities not only give back to the community but also offer great photo ops and stories to share on your website and social media channels.
  • Promotions and Discounts: Offer special promotions or discounts on lawn care packages, consultations, or services booked during National Lawn Care Month. This can incentivize new customers to try your services and reward loyal clients.
  • Partnerships with Local Businesses: Collaborate with local garden centers, home improvement stores, or nurseries for cross-promotions. You could offer a discount on lawn care services with every purchase at a partner store or co-host events that draw in both of your customer bases.
  • Press Releases and Local Media: Send out a press release highlighting your National Lawn Care Month initiatives and the importance of professional lawn care. Offer to be an expert source for local newspapers, radio, or TV stations covering topics related to lawn care and landscaping.
  • Educational Content Creation: Publish blog posts, videos, or infographics on your website about lawn care tips, the environmental benefits of well-maintained landscapes, and the importance of professional lawn care services. This content can improve your SEO rankings and attract more visitors to your site.
  • Customer Testimonials and Case Studies: Share success stories and testimonials from satisfied customers, showcasing the transformation of their outdoor spaces. Real-life examples of your work can be powerful in attracting new clients.
  • Lawn Care Challenges: Launch a lawn care challenge on social media, encouraging people to share photos of their lawns for a chance to win a free consultation or service. This can increase engagement and spread the word about your business.
  • Sustainability Pledge: Use National Lawn Care Month to highlight your commitment to sustainable practices. You could announce new eco-friendly services, a pledge to reduce water usage, or initiatives to support local biodiversity. Sharing these commitments can resonate with environmentally conscious consumers.

“Remember the National Association of Landscape Professionals (NALP) provides invaluable resources for lawn and landscape professionals seeking to maximize their outreach during National Lawn Care Month. Their suite of promotional materials is designed to not only raise awareness about the importance of professional lawn care but also to bolster your marketing efforts,” added Tom. “These resources include ready-to-use press releases, informative articles, and engaging social media content, all tailored to highlight the benefits of beautiful, healthy lawns and landscapes. Additionally, the NALP offers eye-catching infographics and educational handouts that professionals can use to convey the environmental and economic advantages of maintaining green spaces.” For details go to NALP’s