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So far tomfoch has created 254 blog entries.

Stand Out! More on the Importance of Differentiation.

By |July 26th, 2023|

“In a marketplace crowded with competitors, differentiators help a company stand out. These can be unique products or services, exceptional customer service, proprietary technology, or an efficient operational process,” said Tom Fochtman, Ceibass, CEO. “Standing out, differentiating from your competitors, helps justify higher value, aids in customer acquisition and retention, helps you attract and keep the best employees, opens up possibilities for growth and …” For details read the blog.

Make the effort to develop your differentiators

By |July 20th, 2023|

“When it comes to value, one of the most important considerations is what makes your lawn and landscape business different and better than your competition. What is your unique value proposition? Why should a potential customer select you?” said Tom Fochtman, Ceibass CEO. ”The answers to these questions are critically important. But I'm struck by how often the answers to these important questions are poorly thought out, and unconvincingly delivered. Avoid these pitfalls to … “ For details read the blog.

Plan On Attending!

By |July 11th, 2023|

“This is the can’t miss, gotta-be-there, educational and networking experience of the year. NALP’s ELEVATE is designed by and for landscape maintenance, lawn care, design build, irrigation, and horticulture professionals,” said Tom Fochtman, Ceibass CEO. “If you want to compete effectively, grow your business, stay on top of the latest trends and practices, and connect and network with the most talented pros in the business, this is the place to be.” For details read the blog.

Celebrating the Spirit of Independence

By |June 28th, 2023|

As we prepare to celebrate America's Independence Day, the enterprise value specialists at Ceibass want to take a moment to reflect on the independent spirit, the pursuit of financial independence, and the entrepreneurial temperament of commercial lawn and landscape business owners. “These entrepreneurs are the backbone of our industry, and they play a vital role in keeping our communities beautiful and healthy. They are also the embodiment of the American dream, working hard to achieve financial independence,” said Tom Fochtman, Ceibass CEO. “I proud to be a part of an industry filled with such talented and dedicated professionals. On this Independence Day, I raise a glass to all of you, I wish you continued success in the years to come, and a joyful and meaningful 4th of July.”

Improve the Performance and Valuation of Your Business

By |June 22nd, 2023|

The enterprise value specialists at Ceibass are seeing lawn and landscape companies utilize the capabilities of artificial intelligence to improve business performance. “And we’re seeing the really progressive companies using AI to increase EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) and enhance the valuation multipliers of their business,” said Tom Fochtman, Ceibass CEO. “They are focusing on improving operational efficiency, customer satisfaction, and …” For details read the blog.

Please Give to the Kevin Kehoe Scholarship Fund

By |June 12th, 2023|

Last year the lawn and landscape industry lost an exceptional member of our community, Kevin Kehoe, to cancer. “Kevin dedicated himself to the improvement of our industry through his mentorship, practical solutions, and the creation of Aspire Software,” said Tom Fochtman, Ceibass CEO. “To honor Kevin's legacy, NALP Foundation established a scholarship fund in his name. Unfortunately, the scholarship fund is currently underfunded. “Today, I reach out to you to help us rectify this. I am pleased to announce that The Kevin Kehoe Foundation has generously pledged $100,000 in matching donations. So, I invite you to contribute to the Kevin Kehoe Scholarship Fund. I’ve made my contribution and I hope you will as well.” For details read the blog.

Commemorate the Brave Men and Women

By |May 23rd, 2023|

Memorial Day is an occasion to reflect on the sacrifices made by the brave men and women who have given their lives in service to our nation. “These fallen heroes fought to uphold the political freedoms we cherish and enjoy today, laying the foundation for the democracy and liberties that have shaped our nation's identity. Memorial Day serves as a poignant reminder that the political freedom we often take for granted comes at a high cost, one paid by those who made the ultimate sacrifice to protect and preserve it,” said Tom Fochtman, Ceibass CEO. For more details read the blog.

AI in the Lawn and Landscape Industry

By |May 18th, 2023|

How can lawn and landscape companies utilize artificial intelligence? The enterprise value specialists at Ceibass have been observing how lawn and landscape companies can utilize the capabilities of artificial intelligence and large language models like ChatGPT to improve their business operations, customer service, and marketing efforts. For details read the blog.

Turn the Tide: Seize The Opportunity in Your Business

By |May 9th, 2023|

If you've caught yourself thinking, "I should have sold 14 months ago," you're not alone. “It's easy to feel disheartened and believe you've missed your chance,” said Tom Fochtman, Ceibass CEO. “But here's the deal: it's okay to feel down, to whine, and to wallow for a moment. Take 15 minutes, let it all out, and then it's time to move forward. Dwelling on missed opportunities won't change your present situation, but taking decisive action will. Get your mojo back. Keep buffing your company out. Keep working on best practices. Make the key hires. Keep measuring everything. Pedal down on revenues. Raise the bar on customer satisfaction and …” For more details read the blog.

The Importance of Shared Values in Mergers and Acquisitions

By |April 24th, 2023|

Don’t underestimate the importance of shared values in a merger or acquisition. “Shared values can encompass aspects such as company culture, ethics, goals, social responsibility, and commitment to employees, customers, and stakeholders,” said Tom Fochtman, Ceibass CEO. “The benefits include such things as easier integration, synergy realization, cultural compatibility, increased trust and cooperation, enhanced reputation, long-term stability and ...” For more details read the blog.