Stand Out! More on the Importance of Differentiation.
“In a marketplace crowded with competitors, differentiators help a company stand out. These can be unique products or services, exceptional customer service, proprietary technology, or an efficient operational process,” said Tom Fochtman, Ceibass, CEO. “Standing out, differentiating from your competitors, helps justify higher value, aids in customer acquisition and retention, helps you attract and keep the best employees, opens up possibilities for growth and …” For details read the blog.