For the enterprise value specialists at Ceibass, the Super Bowl is more than just a football game – it’s a symbol that holds various meanings for lawn and landscape business owners.

“When I think of the BIG game, I am reminded of the owners who strive for greatness,” said Tom Fochtman, Ceibass CEO. “They start with an intention or ambition to make the playoffs, win the division, get home field advantage, get to the BIG game and then win it. There are so many ways to relate the game to what we do in business to increase enterprise value.”

What are some of those ways? Below the team at Ceibass speculates on some of the ways the Super Bowl can resonate with a lawn and landscape business:

  • Teamwork and Collaboration: Like a football team, every member of your crew plays a critical role in delivering exceptional results to your clients.
  • Preparation is Key: Success on the field—or in landscaping—requires careful planning, training, and execution.
  • The Big Stage: The Super Bowl reminds businesses of the importance of shining when it matters most, whether it’s delivering high-quality service during peak seasons or impressing a key client.
  • Building a Winning Culture: A thriving company culture, like a championship team culture, motivates employees and attracts top talent.
  • Adapting to the Opponent: Just as teams adjust to their opponents, businesses must adapt to challenges, whether it’s weather, labor shortages, or competition.
  • Achieving Excellence Under Pressure: The Super Bowl showcases how to thrive under pressure—a lesson every business owner needs during crunch time.
  • Reaching for the Top: The game represents the pinnacle of achievement, encouraging businesses to set ambitious goals and work relentlessly to achieve them.
  • Marketing and Branding: The Super Bowl’s iconic commercials highlight the power of effective marketing—an essential lesson for growing your customer base.
  • Learning from the Playbook: Successful teams analyze their strategies, just like companies should assess past performance to improve.
  • Customer Experience Matters: The fan experience at the Super Bowl mirrors the importance of creating unforgettable experiences for your clients.
  • Investing in Talent: Teams invest in star players, just as businesses must invest in training and retaining skilled employees.
  • The Value of Innovation: Bold plays and strategies win championships—innovative services and technologies can give your business the edge.
  • Celebrating Wins: The Super Bowl is a celebration of hard work and success, a reminder to recognize and reward your team’s efforts.
  • Handling Setbacks: Not every game is a win, but resilience and learning from mistakes build future success.
  • Seasonal Peaks and Valleys: The Super Bowl represents the culmination of a season, just as peak landscaping seasons are the result of months of hard work.
  • Community Engagement: The Super Bowl brings people together, much like a landscaping business can unite and beautify a community.
  • Brand Loyalty: Just as fans stay loyal to their teams, your business thrives on loyal customers who trust your services.
  • Training and Practice: The Super Bowl reminds us of the importance of consistent practice and skill-building, both on the field and in your team’s daily work.
  • Handling Competition: The game is a fierce competition, just like the lawn and landscape industry. You need to know your competitors and how to outperform them.
  • The Value of Long-Term Strategy: Teams don’t win overnight—it’s years of planning, recruiting, and preparation, just like building a sustainable and profitable landscaping business.

“The Super Bowl inspires us to strive for greatness, reminding us that success comes from teamwork, preparation, and the courage to step up when it matters most,” added Tom. “Take time and make connections between the game and what you are trying to achieve as a company. It’s a fun way to make your landscaping company a true champion in 2025!”