Stand Out! More on the Importance of Differentiation.

By |July 26th, 2023|

“In a marketplace crowded with competitors, differentiators help a company stand out. These can be unique products or services, exceptional customer service, proprietary technology, or an efficient operational process,” said Tom Fochtman, Ceibass, CEO. “Standing out, differentiating from your competitors, helps justify higher value, aids in customer acquisition and retention, helps you attract and keep the best employees, opens up possibilities for growth and …” For details read the blog.

Make the effort to develop your differentiators

By |July 20th, 2023|

“When it comes to value, one of the most important considerations is what makes your lawn and landscape business different and better than your competition. What is your unique value proposition? Why should a potential customer select you?” said Tom Fochtman, Ceibass CEO. ”The answers to these questions are critically important. But I'm struck by how often the answers to these important questions are poorly thought out, and unconvincingly delivered. Avoid these pitfalls to … “ For details read the blog.

Plan On Attending!

By |July 11th, 2023|

“This is the can’t miss, gotta-be-there, educational and networking experience of the year. NALP’s ELEVATE is designed by and for landscape maintenance, lawn care, design build, irrigation, and horticulture professionals,” said Tom Fochtman, Ceibass CEO. “If you want to compete effectively, grow your business, stay on top of the latest trends and practices, and connect and network with the most talented pros in the business, this is the place to be.” For details read the blog.