The holiday season is a time rich with traditions—festive gatherings, decorations, and cherished rituals passed down through generations. Reflecting on these traditions, it struck the enterprise value specialists at Ceibass: Could lawn and landscape companies invent some new traditions for 2025?
“These would be new ideas or traditions that enhance company culture, and help improve performance,” said Tom Fochtman, Ceibass CEO. “They could help differentiate the company, get teams to work together more effectively, attract and celebrate customers, and, most importantly, add a bit of fun to the year ahead.”
So what might some of these new traditions be? Here are a few thoughts on creating meaningful and engaging traditions in the coming year:
1. Customer Appreciation Week
Dedicate a week to celebrating your loyal customers with discounts, thank-you notes, or small events. This strengthens relationships and shows gratitude to the people who keep your business thriving.
2. Green Week/Sustainability Focus
Highlight your company’s commitment to sustainability by dedicating a week to eco-friendly practices. Offer promotions on sustainable services, plant trees in the community, or educate clients about environmentally friendly landscaping options.
3. Tech Day
Showcase the tools and technology your team uses to deliver exceptional results. Highlight innovations like autonomous mowers, smart irrigation systems, or project management software. This can excite employees and impress customers with your forward-thinking approach.
4. Annual Day of Service/Community Beautification
Choose a day each year to give back to your community by improving a local park, school, or public space. This not only strengthens your team but also demonstrates your company’s commitment to making the world a better place.
5. Close-of-Year/Season Ceremony
End the season or year with a celebratory event. Recognize top performers, review company achievements, and thank employees for their hard work. This builds morale and sets a positive tone for the next season.
6. Company Anniversary Celebration
Celebrate your company’s founding with an annual event. Reflect on milestones, honor your team’s contributions, and engage customers with special promotions or events.
7. Employee Anniversaries
Recognize employee milestones quarterly with shout-outs, gifts, or special perks. This simple tradition shows appreciation for your team’s dedication and fosters loyalty.
9. Seasonal Kickoff Events
Start each season with an energizing event to prepare your team for the months ahead. Set goals, offer training, and boost morale while enjoying a little fun and camaraderie.
10. Customer Feedback Week
Dedicate a week to gathering input from your customers. Offer incentives like discounts or small gifts for their participation, and use the feedback to improve your services and customer experience.
10. Kick Off the New Year Initiatives
Begin the new year with a focus on goals, innovation, and team alignment. Share your vision for the year ahead, launch new initiatives, and energize your team for success.
“Traditions are more than just activities—they’re opportunities to create connection, drive engagement, and celebrate what makes your business unique,” added Tom. “Brainstorm with your team and start new traditions this coming year. Create lasting memories for everyone involved and make 2025 a year to remember!”
