The enterprise value specialists at Ceibass were recently at the National Association of Landscape Professional’s LEADERS FORUM 2025 in Costa Rica. One of the many topics covered in the event was an exploration of the impact of rapid technological advancements, such as AI and robotics, on the landscape and lawn care industry.

“Digital tools and AI-powered solutions are revolutionizing design, implementation, and operations. As the landscape industry embraces rapid technological and generational changes, customer expectations are shifting,” said Tom Fochtman, Ceibass CEO. “What caught our attention was the tremendous opportunity for companies to produce competitive advantage by being the first in their markets to adapt to these new customer expectations.”

What are some of these customer expectations that companies might adapt to? Below are some ideas from the team at Ceibass:

Technology & Innovation

  1. On-Demand Digital Booking & Communication
    Customers expect seamless online scheduling, instant quotes, and digital communication options, such as chatbots and mobile apps.
  2. AI-Powered Design & Visualization
    Clients want to see 3D renderings and AI-generated previews of their landscapes before committing to a project.
  3. Automated Lawn Care Solutions
    Smart irrigation, robotic mowers, and self-regulating landscape technology are becoming a must-have for efficiency-conscious customers.
  4. Data-Driven Maintenance Plans
    Customers will expect customized maintenance plans based on AI-generated insights, weather tracking, and predictive analytics.
  5. Sustainability Tracking & Reporting
    Clients may request detailed reports on the environmental impact of their landscaping, including water usage, carbon footprint, and pesticide-free options.

Sustainability & Environmental Consciousness

  1. Eco-Friendly Landscaping Practices
    More customers will demand organic fertilizers, native plants, and chemical-free lawn care services.
  2. Drought-Resistant & Water-Efficient Solutions
    With water restrictions increasing, clients will expect xeriscaping, rainwater harvesting, and smart irrigation.
  3. Pollinator-Friendly & Wildlife-Supporting Designs
    Landscaping that attracts bees, butterflies, and birds will become a popular request.
  4. Regenerative Landscaping & Soil Health
    Customers will seek services that restore soil quality and promote biodiversity rather than just aesthetic improvements.
  5. Electric & Low-Emission Equipment
    More homeowners and businesses will expect companies to use battery-powered or hybrid lawn care equipment to reduce noise and pollution.

Convenience & Customization

  1. Subscription-Based Lawn Care Services
    Monthly or annual lawn care memberships that offer predictable pricing and ongoing service will be in demand.
  2. Personalized Outdoor Living Spaces
    Clients will want custom outdoor kitchens, fire pits, entertainment areas, and multifunctional landscapes tailored to their lifestyles.
  3. Low-Maintenance Landscaping
    Customers will prioritize landscape designs that require minimal upkeep, such as synthetic turf, hardscaping, and perennials over annuals.
  4. Year-Round Service Packages
    Businesses will be expected to offer more than seasonal maintenance, including snow removal, holiday lighting, and off-season yard prep.
  5. Smart Landscape Integration
    Customers will want their landscaping to integrate with smart home systems, including voice-activated irrigation and automated lighting.

Experience & Brand Loyalty

  1. Transparency in Pricing & Contracts
    Expect clients to demand clear, upfront pricing with no hidden fees, plus easy-to-understand contracts.
  2. Social Responsibility & Ethical Business Practices
    Clients will favor companies that treat employees well, support local communities, and adhere to ethical business practices.
  3. Enhanced Customer Experience & Responsiveness
    Rapid response times, proactive follow-ups, and top-tier customer service will differentiate businesses.
  4. Online Reviews & Reputation Matter More Than Ever
    Consumers will increasingly rely on peer reviews, social proof, and influencer endorsements before hiring a company.
  5. Loyalty Programs & Incentives
    Customers will expect exclusive perks for long-term commitments, such as discounts, referral bonuses, and VIP service upgrades.

“As customer expectations evolve, lawn and landscape businesses must embrace technology, sustainability, and convenience while maintaining strong customer relationships and service excellence,” added Tom. “Those who anticipate and adapt to these trends will position themselves as industry leaders in the years ahead and be positioned to get top dollar for their companies should they choose to sell.”